Journal

Notes from the studio.

Drop announcements, the thinking behind each creature, and the occasional opinion about how clothes should be made.

Mar 2026

The Purple Dinosaur, two years on

Why we brought back the creature that started it all — and what changed in version 2.0.

Feb 2026

Why we print in small batches

Overproduction is the default in apparel. Here's the case for doing less, on purpose.

Jan 2026

Water-based inks, explained

Softer hand-feel, fewer chemicals, longer life. A plain-English look at how we print.

Dec 2025

Meet the creatures

A field guide to the cast: the dino, the turtle, the reef runner and friends.

Nov 2025

Sizing without the guesswork

Boxy vs regular, model measurements, and how to pick the fit you'll actually wear.